- Amazon gears up for its annual Prime Day on July 11 and 12, introducing invite-only deals for Prime members.
- In a first, Prime Day deals will extend to other retail websites via the Buy with Prime program.
- Last year's Prime Day sales shattered records, with total online sales exceeding $11.9 billion in the U.S.
E-commerce giant Amazon has announced that its annual Prime Day bonanza is set for July 11 and 12. Breaking away from the norm, this year Amazon is adding an exclusive touch to the sale, launching invite-only deals. Members of the Prime subscription service can seek an invitation to snap up high-demand items that generally run out of stock quickly.
Not limiting these benefits to Amazon's own platform, the Prime Day deals will also feature on other retailers' websites via the Buy with Prime program. This program allows third-party sites to integrate Amazon’s payment and checkout services into their platforms.
Amazon first introduced Prime Day in 2015. The sale event serves multiple purposes: attracting new Prime members, promoting Amazon’s various offerings, and providing a mid-year sales jolt. The event is not just a money-spinner for Amazon, but also for other major retailers like Target, Walmart, and Best Buy, who usually entice customers with their own competitive discounts.
Data from Adobe Analytics reveals that Prime Day 2022 witnessed a record-breaking total online sales figure in the U.S., surpassing $11.9 billion. This milestone marked an increase from the e-commerce transactions during the 2021 event.
In an unexpected move last year, Amazon deviated from its usual routine and hosted a second Prime Day-like event. The “Prime Early Access Sale” in October aimed to kickstart sales ahead of the big Black Friday and Cyber Monday shopping events.
Earlier in June, Amazon nudged sellers with news of accepting entries for a “Prime Fall Deal Event” commencing in the final quarter of the year. However, the notification to sellers did not specify any dates for this event. Amazon chose to stay tight-lipped when approached for a comment.
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