- The viral video showcases Bud Light being notably avoided at a popular concert, fueling an ongoing backlash against the brand.
- Trans influencer Dylan Mulvaney's collaboration with Bud Light for a March Madness campaign has also faced criticism.
- Bud Light's campaign offered a tempting $15,000 prize, but the brand's current image crisis might overshadow this enticing opportunity.
There's a video that's made quite a buzz online, exhibiting people actively avoiding Bud Light at a George Strait concert. This has added fuel to the ongoing controversy concerning the beer company.
The brand has been facing criticism since April after trans influencer, Dylan Mulvaney, disclosed her collaboration with Bud Light for their March Madness campaign.
"Impressive carrying skills, right?" she jovially asked her online followers in an Instagram video. "I got some Bud Lights for us." She went on to amusingly express her initial misunderstanding of March Madness, thinking it was merely a colloquialism for a frantic month. Upon learning that it's actually related to sports, she took the opportunity to cheerfully acknowledge the celebration it brings. However, the precise sport was still a mystery to her.
In the accompanying caption, Mulvaney shared that the beer titan, backed by parent company Anheuser-Busch, was proposing a chance to pocket a cool $15,000. The only catch? Prospective participants had to share a video alongside the hashtag #EasyCarryContest.
This incident, coupled with the trending video from the George Strait concert, has ignited a flurry of online discussion and debate around the brand.
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