- Twitter's bird logo bows out, making way for a mysterious "X" logo, marking the onset of Musk's ambitious rebranding project.
- Musk's "everything app" vision for X aims to integrate audio, video, messaging, payments, and banking, underpinned by potent AI.
- Tweets metamorphose into "x's," hinting at more significant paradigm shifts to come within the platform.
As of this week, the iconic Twitter bird has flapped its wings for the last time, having been replaced by an enigmatic "X" by the platform's new owner, Elon Musk. This surprising alteration, announced over the weekend, marks the first noticeable phase of a comprehensive rebranding project that Musk has embarked on since acquiring the social media giant for a whopping $44 billion the previous year.
Moving away from the much-loved Twitter brand, Musk is bidding farewell not just to the brand, but symbolically, to "all the birds," causing quite a stir among the platform's millions of users. Today, users typing X.com into their web browsers find themselves landing on Twitter’s homepage, an interesting surprise indeed. However, Twitter.com remains functional, and the mobile app hasn’t shown any signs of change thus far.
This renaming, from Twitter to "X," aligns with Musk's grand vision of metamorphosing Twitter into what he intriguingly terms an "everything app." Linda Yaccarino, Twitter's CEO, contributed to the conversation by highlighting the new platform's focus areas, "X will be centered in audio, video, messaging, payments/banking," she posted on Sunday, hinting also at a strong AI presence powering the platform.
Reinventing the jargon of the platform, Musk, serving as both the executive chairman and the CTO, casually declared that tweets will henceforth be referred to as "x's." When probed further about the fate of retweets, Musk intriguingly responded that the "concept should be rethought."
To conclude, Musk released a visually striking image of the new X logo, shining brightly on the façade of the company’s headquarters, sending a clear message to the world: a new era has dawned at Twitter, now X.
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