SUMMARY

• St. Louis native turns passion for Korean food into a thriving business
• From a single food truck to multiple locations, Seoul Taco captivates taste buds
• David Choi's unconventional expansion strategy sets his brand apart

Meet David Choi, the St. Louis native who's proving you don't need to be a tech guru to make it big. With a fiery passion for Korean food and a relentless drive, Choi transformed his culinary love affair into a multimillion-dollar empire.

Enter Seoul Taco, a sizzling Korean-Mexican fusion fast-casual chain that's taking the Midwest by storm. Starting with a humble food truck bought with his last $18,000, Choi's venture skyrocketed to multiple locations across two states.

With an entrepreneurial spirit and a knack for recognizing a winning idea, Choi's Korean-inspired tacos swiftly became a fan favorite. His quick thinking and resilience allowed Seoul Taco to grow into the tasty sensation it is today.

What sets Seoul Taco apart? Choi's unique approach to expansion. Instead of constructing new restaurants, he revitalizes existing spaces with local artists' help, crafting vibrant and distinctive Seoul Taco destinations. And with nine brick-and-mortar locations, two food trucks, and a catering business under his belt, Choi shows no signs of stopping.

Choi's culinary prowess comes not from formal training, but from his Korean-American family and a variety of restaurant gigs. And as he plans for the future, he remains true to his roots: dishing out mouth-watering food that keeps people coming back for more.

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