Summary

• Young collectors' demand drives market stability
• Big Three watchmakers uphold exclusivity and limited production
• Audemars Piguet aims to educate new generation of watch enthusiasts

Good news: the luxury watch market isn't crashing anytime soon, thanks to tight supply and a fresh wave of young collectors. Audemars Piguet's CEO, Francois-Henry Bennahmias, gives us the lowdown on why the market's lookin' pretty strong these days.

Even though luxury watch prices dipped a bit last year, things are already stabilizing. The demand remains high, especially from our Gen Z and millennial friends who love flexin' on social media with their rare, top-notch timepieces. These new collectors know their stuff, and they're here to stay.

We gotta give props to the Big Three: Audemars Piguet, Rolex, and Patek Philippe, for keeping things exclusive and limited, creating a frenzy of watch-lovers scrambling to get their hands on these beauties. They're definitely helping make watches cool again, and we're not just talkin' smartwatches.

The secondary market, where pre-owned watches are traded, is where it gets tricky. With demand far outstripping supply, prices for pre-loved trophy pieces are soaring, and some people think it's all a sneaky ploy by the watchmakers to make their products more attractive investments. Bennahmias, however, insists that they're all about quality, craftsmanship, and exclusivity, and aren't in the business of manipulating prices.

With their eyes set on a long-lasting legacy, Audemars Piguet is focused on keeping things exclusive and expanding production in Switzerland. They're all about learning from the past and continuing to educate the new generation of watch collectors, ensuring that the love for luxury timepieces never dies out.

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