SUMMARY
- Amazon One's futuristic palm-payment tech to be available at all Whole Foods stores by year-end.
- The retail giant reports over 3 million uses of Amazon One, showcasing consumer adoption.
- The company expands its technology services to external parties, including sports stadiums and airport stores.
Amazon is steering the retail industry into the future, with a cutting-edge innovation - a palm-based payment system. The multinational technology company declared on Thursday that by the end of this year, shoppers will have the option to complete transactions using nothing but their palms at all Whole Foods outlets.
This high-tech, biometric solution, known as Amazon One, enables consumers to gain entry and purchase items in stores by placing their palm above a scanning apparatus. To utilize this futuristic technology, customers are required to link their palm with a saved credit card initially. Post that, making payments is as effortless as waving their palm over the designated kiosk.
The e-commerce giant first piloted this technology in their Go cashierless stores before expanding its use in Whole Foods supermarkets. As of now, Amazon One has been integrated into over 200 Whole Foods locations. The company plans to roll out this service across all the approximately 500 high-end grocery stores in the ensuing months.
Enthusiasm for this biometric solution is evidently on the rise. Amazon revealed on Thursday that it has recorded an impressive 3 million uses of Amazon One, indicating an increasing acceptance of this novel method of payment.
The company has also been promoting its physical store technologies to external parties, a venture which is now a component of the colossal Amazon Web Services cloud division. Amazon has successfully negotiated agreements with airport stores, sports stadiums, and concert venues to incorporate its palm-based payment technology and cashierless checkout system, aptly named Just Walk Out. This innovation has been tested in bakery-cafe chain Panera Bread and Coors Field baseball stadium in Denver, where fans had the opportunity to buy alcohol using the palm scanning device.
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