- Online spending during Amazon's Prime Day climbs to $12.7 billion, marking a remarkable 6.1% increase.
- Shoppers worldwide purchased a staggering 375 million items over the course of two days, up from 300 million last year.
- Popular categories include home goods, fashion, beauty products, electronics, and toys, with significant discounts offered.
Online spending in the United States soared by 6.1% to reach a staggering $12.7 billion during Amazon's highly anticipated Prime Day extravaganza. According to Adobe Analytics, enthusiastic bargain hunters eagerly grabbed home goods and essential items, making this shopping event a remarkable success.
Amazon proudly proclaimed this year's Prime Day as its "biggest ever," revealing that shoppers worldwide purchased a whopping 375 million items over the course of two days. This impressive figure surpassed last year's record of 300 million items sold, showcasing the immense popularity of this annual shopping spree.
The 48-hour sales event commenced on Tuesday and concluded on Wednesday, enveloping shoppers in a whirlwind of exciting deals. Although Amazon didn't disclose the exact sales figures, they disclosed that the first 24 hours alone witnessed the "single largest sales day in company history."
The most sought-after categories during this discount bonanza included home goods, fashion, and beauty products. Additionally, customers eagerly snatched up Fire TV sticks, Apple AirPods, and Laneige lip balm, proving their enthusiasm for technological gadgets and trendy personal care items. Adobe Analytics also highlighted the popularity of appliances, housekeeping products, and office supplies, with the most significant discounts observed in electronics, apparel, and toys.
Amazon initially introduced Prime Day in 2015 with the intention of enticing new Prime subscribers and strengthening the loyalty of existing members, all while generating sales during the traditionally sluggish summer period. The event also serves as a platform for promoting and offering discounts on Amazon-branded devices, such as Echo smart speakers and Fire tablets.
WOM Money Picks
Be a part of the winning team | 81% Success Rate.