SUMMARY
- Aurora Innovation is addressing the trucking industry's long-standing problems of driver shortages, safety issues, and supply chain challenges by integrating self-driving technology.
- The Pittsburgh-based tech company, undeterred by competition, is already delivering goods for high-profile clients including Uber Freight and FedEx in Texas.
- Aurora’s ambitious roadmap includes having their autonomous trucks on the road, sans human drivers, by the end of 2024.
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Trucking underpins the heart of the U.S economy, being responsible for the haulage of a hefty 70 percent of goods. However, the industry faces a continuous battle with issues like driver shortages, safety risks, and complex supply chain predicaments.
Aurora Innovation, a cutting-edge company based in Pittsburgh, aims to alleviate these problems by introducing autonomous driving technology to the trucking industry.
In the words of Chris Urmson, Aurora's co-founder and CEO, "As it stands, transporting strawberries from California to Dallas demands about three days. The advent of the Aurora Driver promises to cut this time to just 24 hours."
While many competitors such as Starsky Robotics, Embark, and TuSimple have either collapsed or retracted their operations in the U.S, Aurora refuses to back down. Instead, they continue their stride forward, already handling deliveries for major clients like Uber Freight, FedEx, Schneider, and Werner in the state of Texas.
The company is diligently enhancing its system by conducting safety driver training along popular routes including Dallas-Houston and Dallas-El Paso. Ambitious yet seemingly achievable, Aurora aspires to implement this technology without the need for a human presence in the cab by the close of 2024.
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