- BMW leverages Amazon's cloud for semi-autonomous driving tech.
- Advanced features part of ADAS to debut in "Neue Klasse" EVs by 2025.
- Qualcomm’s Snapdragon to power the tech magic from 2025.
BMW is joining forces with Amazon for a game-changing endeavor! The German car giant announced that it will tap into Amazon’s cloud tech for its upcoming semi-autonomous driving features. These features, part of the ADAS (Advanced Driver Assistance System), are set to grace BMW’s brand new "Neue Klasse" electric vehicles launching in 2025.
Why is this significant, you ask? Well, with the rise of Tesla's prominence in the automotive sector, traditional automakers are feeling the heat to up their tech game. The ADAS is their answer. It’s like a trusty sidekick for drivers, assisting in tasks like changing lanes or navigating those tricky parking spots. Tesla has its own version known as Autopilot.
But here's the twist: such systems need massive data processing capabilities. They operate using sophisticated hardware like cameras and semiconductors and depend heavily on artificial intelligence. Enter Amazon Web Services (AWS). BMW will utilize AWS's expansive cloud resources to store and process this overwhelming data. As these systems get more advanced, there’s no doubt that the need for cloud storage and processing will shoot up.
The cherry on top? Hosting these features on the cloud means BMW can roll out updates at lightning speed, ensuring drivers always have the latest and greatest AI assistance. Plus, they can seamlessly download these updates directly to their cars, no pitstops required.
Amazon's not the only tech giant in the mix. BMW has also enlisted Qualcomm, planning to harness the power of its Snapdragon Ride platform – a set of uber-specialized chips – to energize its ADAS come 2025.
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