SUMMARY
- First-ever soda flavor co-designed with artificial intelligence.
- Futuristic can design featuring pixel-inspired logos and vibrant chrome shades.
- A stylish twist: upcoming fashion collab with luxury brand Ambush this fall.
The world of artificial intelligence has found an unexpected ally in Coca-Cola. Today, the behemoth beverage brand unveiled a soda flavor that’s as futuristic as the technology behind it: Coca-Cola Y3000. This isn't your regular fizzy drink, but the first-ever flavor born out of a partnership between man and machine.
Coca-Cola researchers set the stage for the Y3000, diving deep into flavor preferences and scouting out what the public believes the "taste of the future" might be. Armed with these insights, the company’s AI took charge, expertly weaving together these flavor profiles to craft a tantalizing new taste. Curiously, Coca-Cola remains coy about the exact taste profile of Y3000, although both regular and zero-sugar options are available to quench your curiosity.
Not just stopping at the taste, even the Y3000 can design screams future. Boasting a pixel-inspired logo and chrome hues interspersed with bursts of purple, pink, and blue, the design could easily find a place in a sci-fi flick. Oana Vlad, Coca-Cola’s guru of global strategy, expressed the intention behind the creation, stating it’s all about envisioning everyone’s unique take on the future, with AI leading the charge in realizing that vision.
But wait, there's more. Coca-Cola’s futuristic escapade doesn’t end with a soda. In a partnership that’s turning heads, they're collaborating with high-end streetwear brand, Ambush, to drop a fashion collection this coming fall. So, not only can you taste the future with Coca-Cola Y3000, but you can also wear it!
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