• Dollar General Corporation is one of America's favorite brands, with more than 18,200 retail locations in 48 states.
• Dollar General's competitors include Walmart, Target, Dollar Tree, Family Dollar, and Amazon.
• Dollar General's stock has outperformed its industry rivals in the last five years. Its stock performance shows more than 250% returns in five years.
• The retail industry is highly competitive, but dollar general is holding its position by implementing the best technologies that increase customer satisfaction.

Let's look at Dollar General's main rivals in the retail industry. And how the company uses technology to compete with other big box retailers!

What is Dollar General?

Dollar General is a discount retailer that specializes in selling everyday essentials to low-income shoppers. In addition to its core product categories, Dollar General sells non-food items ranging from health and beauty to home and seasonal merchandise.

Dollar General has more than 18,200 stores in 48 states and employs more than 158,000 people. The company reported over $22 billion in sales for the fiscal year 2019. And in 2022, they reported revenues exceeding $34 billion.

The company was founded in 1939 by J. L. Turner as a small store in Scottsville, Kentucky. In 1961, it became part of the Daylin Corporation and adopted the name Dollar General Corporation when it went public in 1968. Things are looking up for Dollar General as the company trades under the stock ticker DG on NYSE.

Who are Dollar General's Main Competitors?

Y ou may have heard that Dollar General competes with Walmart, but you might be wondering: What are other companies that compete with Dollar General? Here are some of the most popular ones:

Walmart

This company started it all, and they're still one of the biggest players in this market. When they think about dollar stores, many think of Walmart as their primary competition. Many customers choose to go there instead because they can find more items at better prices than at Dollar General (or any other dollar store). Walmart is the largest retail outlet with more than 2 million employees and reported revenue of 572.8 billion USD in 2022. Walmart trades on (NYSE: WMT) for $129.07.

Target

Target is another big box retailer that competes with Walmart and Dollar General. With more than 2,000 stores across the United States and Canada, the company reported revenue of 106 billion USD in 2021. If you live near a Target store or shop online at target.com, you know how great it is! The brand has been around since 1962 and has grown over time into one of America's favorite retailers— and sells everything from baby clothes to kitchen supplies and thousands of products at affordable prices. Their website has an easy-to-navigate interface that allows customers to browse through all sorts of options before making a purchase decision.

Dollar Tree

Dollar Tree is one of the largest dollar store chains in the U.S. It operates more than 15,115 stores throughout the 48 U.S. states and Canada. The company's revenue sales totaled 25.51 billion USD in 2021. It is also one of the most profitable retailers in the world, with a net profit margin of 21% in 2022. Dollar Tree was founded in 1986 by Macon F. Brock, Jr. The company currently trades at (NASDAQ: DLTR) at a price of $167.98.

Family Dollar

Family Dollar is another popular discount retailer. It competes with Dollar General, Dollar Tree, and 99 Cents Only Stores, with more than 8,000 locations across the country. It was founded in 1959 and has since grown into one of America's largest family-owned discount retailers, with sales reaching $8 billion in 2021. Leon Levine founded the company in 1959

Amazon

Amazon is the world's largest online retailer, and its main competitors in the retail market are Dollar General and Walmart. It's a full-fledged marketplace that allows you to buy almost anything on the internet, including groceries and health products. Amazon was founded in 1994 by Jeff Bezos and is one of the most successful companies in history. Its stock trades on Nasdaq under the ticker symbol AMZN and reported 469.8 billion USD revenue in 2021.

Dollar General's Stock Price Performance

Now that you've learned about Dollar General's business model and competitors, it's time to look at these companies' stock price performance. A company's stock price is affected by many factors, such as its market share, earnings per share (EPS), and long-term growth expectations. The most important thing to remember is that the movement of a company's stock price over time tells a lot about what will happen in the future.

Look at Dollar General's performance compared with other companies using similar business models, such as Dollar Tree, Target, and Walmart.

Dollar General Corp's Stock Growth in 5 Years

If you've been following the stock market, you know that Dollar General Corp's stock price has risen significantly over the past five years. Dollar General's share price has increased by more than 250% since 2018. That's a significant change compared with many competitors — and it even beats out Walmart!

Why has this happened? The answer lies in how Dollar General uses technology to compete with other retailers.

How is Dollar General Using Technology to Beat Its Competitors?

Dollar General uses technology to differentiate itself from other retailers, which can be seen in the following ways:

• Dollar General is testing self-service checkout for customers at their physical stores. In 2022 they announced their plans to implement this strategy at over 200 stores.
• Dollar General's website and mobile app are easy to use, with a clean design and simple navigation. This makes shopping on those platforms easier than at many stores that rely on complicated search features or unintuitive interfaces.
• The retailer also has a rewards program called DG Rewards, which gives shoppers access to exclusive coupons and offers as they shop more often at Dollar General locations. It's free for members (and you can use it across all 48 states), so there's no reason not to sign up!
• The retailer has an active social media presence with millions of followers across its Facebook page and Twitter account (as well as Instagram). Dollar General frequently engages with these followers through posts about new products coming out soon and giveaways/contests.

How competitive is the retail industry?

The retail industry is one of the world's most competitive industries, with some companies having over 1 million competitors. This is because there are many ways for consumers to buy products, including online shopping and e-commerce stores.

However, despite this high level of competition within the retail industry, Dollar General has managed to find its niche and remain successful because it offers its customers convenience at affordable prices.

Conclusion

Dollar General is a great company that has grown to become one of the largest retailers in the United States. They offer low-cost goods and services to consumers, but they also have many Dollar General competitors who provide similar products and services at competitive prices. If you are interested in investing in Dollar General stock, check out our free stock analysis report on DGC here!

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