SUMMARY
- A 3 a.m. brainwave leads to a soda revolution.
- From $852,000 to nationwide fame: Olipop's journey.
- A nostalgic taste with just 2-5 grams of sugar? Cheers to that!
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While most of us occasionally toss and turn in the middle of the night pondering life's mysteries, Ben Goodwin's 3 a.m. thoughts are all about soda. As the mastermind behind Olipop, a prebiotic soda brand touted as the healthier alternative, Goodwin envisions a world where people can enjoy soda without the associated guilt.
In just its debut year, Olipop managed to reel in a whopping $852,000, distributing to a modest count of 40 grocery stores in Northern California.
But this was no small feat. Goodwin and his business partner, David Lester, went hands-on, personally delivering their brainchild—brewed in Goodwin's makeshift lab in Santa Cruz. Now, just a few years post-launch, Olipop has transcended regional boundaries, capturing the hearts (and taste buds) of Gen Z and millennials across the nation with its throwback flavors like root beer.
But the real kicker? While the average soda has a sugar content hovering around 39 grams, Olipop keeps it lean at 2-5 grams, packing in a healthy 9 grams of fiber. And with a tag of $2.49 per can, it's not just Goodwin's sleep schedule that's sweet.
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