- In just a week since its launch, Meta's Threads garners an astounding 100 million sign-ups, witnessing a surge in organic demand.
- Threads' success takes a toll on Twitter, which reports a 5% drop in web traffic compared to the previous week and an 11% decline year-on-year.
- With seamless integration with Instagram and the imminent expansion into Europe, Threads could emerge as a formidable rival to Twitter.
Since the launch of Meta's text-based platform, Threads, Twitter has experienced a notable decline in user traffic. The latest contender in the world of social media, Threads, has amassed an astonishing 100 million sign-ups in the mere week following its debut.
Meta launched Threads in the United States last Wednesday, branding it as a more congenial public space particularly aimed at communities that haven't quite warmed up to Twitter. The public seems to resonate with this initiative, as the platform has experienced explosive organic growth.
In the words of Meta's CEO, Mark Zuckerberg, "Threads hit the 100 million sign-up mark over the weekend, driven largely by organic demand. The astounding part? It's only been five days, and we haven't even kicked off most of our promotional campaigns." Clearly, the platform's popularity is soaring high and showing no signs of slowing down.
However, the rising star of Threads seems to cast a shadow over Twitter's fortunes. Matthew Prince, CEO of Cloudflare, revealed a worrying trend of plummeting traffic on Twitter. Data provided by Similarweb, a web analytics specialist, showed a 5% dip in Twitter's web traffic in the first two full days of Threads' general availability compared to the previous week, and an 11% decline compared to the same period last year.
Threads' success is not an isolated incident; its integration with Meta's Instagram offers a significant advantage. Existing Instagram users can easily register on Threads using their current handles, allowing them to maintain some of their followers. If Threads manages to hold onto its burgeoning userbase, it stands a fair chance of becoming a fierce rival to Twitter, which last reported nearly 238 million monetizable daily active users in its last public earnings report. The impending launch of Threads in Europe, once navigated through regulatory complexities, could further solidify its position.
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