- Twitter and eToro join forces to expand "cashtags" feature, offering more financial instruments and asset classes
- New "view on eToro" button allows seamless trading from Twitter app
- Partnership aligns with Elon Musk's vision of transforming Twitter into a financial "super app"
Get ready to level up your financial game on Twitter, folks! The social media giant is partnering with eToro, the popular trading platform, to bring stocks, crypto, and other financial assets right to your fingertips.
Starting Thursday, you'll find a snazzy new feature on the Twitter app. You'll be able to peep market charts and trade stocks, all thanks to eToro. No more FOMO on those juicy stock tips!
You might've seen the real-time trading data on Twitter, like the S&P 500 or Tesla shares, via the "cashtags" feature. You know, when you search for a ticker symbol with a dollar sign in front of it. Well, the eToro collab is taking cashtags to the next level, covering more instruments and asset classes. Talk about an upgrade!
Plus, you'll see a handy "view on eToro" button, which whisks you away to eToro's site to buy and sell assets. And guess what? eToro's market data partner is none other than TradingView.
Yoni Assia, eToro's CEO, is pretty stoked about the partnership. He's noticed a lot of eToro users hanging out on Twitter, getting educated about markets and soaking up high-quality, real-time content. This deal is all about connecting the Twitter and eToro brands and reaching new audiences.
This collab is also Twitter's first major business deal since Elon Musk, the one and only, took the CEO reins after his $44 billion acquisition of the platform last year.
In case you're not familiar with eToro, it's an online brokerage that's been around since 2007, letting users buy and sell stocks, crypto, and index funds. One of its coolest features is the ability to copy other users' trading strategies. The platform boasts over 32 million registered users worldwide.
Under Musk's leadership, Twitter has made some big changes, like slashing its headcount to cut costs and reach profitability. This has raised eyebrows among advertisers, but Musk says "almost all" have returned to the platform.
This eToro partnership adds to Musk's vision of transforming Twitter into a "super app." Think of it as a one-stop-shop for messaging, banking, and travel, à la China's WeChat. In fact, Musk recently renamed Twitter to X Corp after a merger, highlighting his ambitions.
For Assia, the excitement lies in the intersection of finance and social media. With over 420 million searches for Cashtags since the start of 2023, it's clear that "Fintwit" is on the rise. As Musk aims to make Twitter "the biggest financial institution in the world," the eToro partnership might just be the first step on this wild journey.
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