- Zuckerberg downplays the technological innovation of Apple's Vision Pro, citing that Meta has already explored similar advancements.
- Meta's Quest 3, with a price tag of $499, is positioned as an affordable and active alternative to Apple's pricier Vision Pro.
- While Apple's vision of the future involves solitary computing, Zuckerberg emphasizes social interaction and engagement as the future of VR.
Mark Zuckerberg, Meta's CEO, remained unimpressed by Apple's recent unveiling of the Vision Pro. Addressing his staff in a company-wide meeting, Zuckerberg downplayed the significance of the new Apple product, arguing that it offered no significant technological advancements beyond what Meta had already ventured into. Zuckerberg's perspective suggests that Apple's vision of how consumers would utilize the Vision Pro was far removed from his own.
During this internal meeting, Zuckerberg contrasted Meta's upcoming Quest 3 headset with Apple's Vision Pro. He emphasized the accessibility of the Quest 3 due to its significantly lower price point of $499 compared to the Vision Pro's hefty tag of $3,499. By providing an affordable alternative, Meta intends to make its technology more accessible to a wider demographic.
According to Zuckerberg, the fundamental difference between the two corporations stems from their core values and the distinct visions they embody. In the meeting, held at Meta's Menlo Park headquarters in California, Zuckerberg touted the Quest as a medium for novel, immersive interactions and active engagement, elements he believes are lacking in Apple's proposal.
In critique of Apple's presentation at the WWDC keynote, Zuckerberg remarked that every demonstration showcased solitary individuals using the Vision Pro in the confines of their homes. He expressed his reservations about such a future of computing and emphasized that this vision did not align with his own.
Though Zuckerberg seemed unperturbed by Apple's announcement, Meta had indeed been poised in anticipation. Prior to the release of the Vision Pro, Meta had announced the Quest 3, even though its actual shipping is not slated until the fall. With billions of dollars invested annually, Meta is striving to establish its leadership in the virtual and augmented reality space, a move that has sparked apprehension among some investors. The unveiling of Apple's headset, however, has added a substantial rival into the mix.
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