- Apple is considering a potential price increase for its new high-end iPhone Pro models set to be released this fall.
- New features could include a switch to USB-C charging, a titanium case, and slimmed-down bezels.
- Despite a slump in overall smartphone shipments, the market's appetite for premium devices seems undeterred, a trend Apple is ready to capitalize on.
Apple is allegedly considering an upscale shift in pricing for its high-tier iPhone Pro models, as indicated by Bloomberg reports. As the foliage turns, so does Apple's annual tradition of unveiling new iPhones - a ritual witnessed every September. The star of the show has been the top-drawer iPhone Pro since 2019, with a starting price of $999, and its bigger screen variant, the Max, demanding at least $1099 from consumers' pockets.
However, this year, the elite models might flex their price tags even more. According to reports, Apple aims to inflate its income through this tactical move by escalating the average selling price of their newest iPhone lineup. An interesting play, especially since they refrained from hiking the prices during the pandemic's peak, even amid part shortages and inflation-induced service costs.
Even though Apple stays mute about its pricing strategy, the company has demonstrated adaptability to global currency oscillations in the past. For instance, adjustments were made to the pricing of iPhone 14 models last year. Despite the intrigue surrounding the speculated price increase, Apple has remained quiet, refraining from providing a comment when asked.
The latest models may also ditch the proprietary Lightning charger in favor of a USB-C charger, an adaptation triggered by new European regulations implemented last year. Features like a titanium case and slimmer bezels might accompany the new Pro models, according to renowned supply chain analyst, Ming-Chi Kuo.
Industry trends might also be playing into Apple's hands. Even as global smartphone shipments dwindle, the consumer craving for state-of-the-art, premium devices remains undiminished. Sidney Ho, an analyst at Deutsche Bank, noted, "Although the global smartphone demand rebound is slower than anticipated, it appears that the premium market (and hence Apple) is less impacted."
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